🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#701FB7
RGB
rgb(112, 31, 183)
HSL
hsl(272°, 71%, 42%)
CMYK
C:39% M:83% Y:0% K:28%
Luminance
0.0765
WCAG Accessibility
Aa — #701FB7
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #701FB7
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#701FB7
#66B71F
Analogous
#241FB7
#701FB7
#B71FB2
Triadic
#701FB7
#B7701F
#1FB770
Split-comp.
#701FB7
#B2B71F
#1FB724
Tetradic
#701FB7
#B7241F
#66B71F
#1FB2B7
Monochromatic
#D3B5ED
#A263D9
#6F2AAC
#552083
#2D1146
Suggested palettes for this hue.