🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#722AAC
RGB
rgb(114, 42, 172)
HSL
hsl(273°, 61%, 42%)
CMYK
C:34% M:76% Y:0% K:33%
Luminance
0.0801
WCAG Accessibility
Aa — #722AAC
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #722AAC
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#722AAC
#65AC2A
Analogous
#302AAC
#722AAC
#AC2AA6
Triadic
#722AAC
#AC722A
#2AAC72
Split-comp.
#722AAC
#A6AC2A
#2AAC30
Tetradic
#722AAC
#AC302A
#65AC2A
#2AA6AC
Monochromatic
#D3BAE9
#A36DD0
#7134A2
#56287B
#2E1541
Suggested palettes for this hue.