🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#723A9C
RGB
rgb(114, 58, 156)
HSL
hsl(274°, 46%, 42%)
CMYK
C:27% M:63% Y:0% K:39%
Luminance
0.0882
WCAG Accessibility
Aa — #723A9C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #723A9C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#723A9C
#659C3A
Analogous
#403A9C
#723A9C
#9C3A96
Triadic
#723A9C
#9C723A
#3A9C72
Split-comp.
#723A9C
#969C3A
#3A9C40
Tetradic
#723A9C
#9C403A
#659C3A
#3A969C
Monochromatic
#D3C1E2
#A37BC1
#704592
#56346F
#2D1C3B
Suggested palettes for this hue.