🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#724790
RGB
rgb(114, 71, 144)
HSL
hsl(275°, 34%, 42%)
CMYK
C:21% M:51% Y:0% K:44%
Luminance
0.0996
WCAG Accessibility
Aa — #724790
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #724790
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#724790
#659047
Analogous
#4D4790
#724790
#904789
Triadic
#724790
#907147
#479071
Split-comp.
#724790
#899047
#47904D
Tetradic
#724790
#904D47
#659047
#478990
Monochromatic
#D3C6DC
#A287B5
#6F5185
#553E65
#2D2136
Suggested palettes for this hue.