🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#724A8C
RGB
rgb(114, 74, 140)
HSL
hsl(276°, 31%, 42%)
CMYK
C:19% M:47% Y:0% K:45%
Luminance
0.1025
WCAG Accessibility
Aa — #724A8C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #724A8C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#724A8C
#648C4A
Analogous
#514A8C
#724A8C
#8C4A86
Triadic
#724A8C
#8C724A
#4A8C72
Split-comp.
#724A8C
#868C4A
#4A8C51
Tetradic
#724A8C
#8C514A
#648C4A
#4A868C
Monochromatic
#D3C7DB
#A28AB2
#705582
#554063
#2D2234
Suggested palettes for this hue.