🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7318BF
RGB
rgb(115, 24, 191)
HSL
hsl(273°, 78%, 42%)
CMYK
C:40% M:87% Y:0% K:25%
Luminance
0.0791
WCAG Accessibility
Aa — #7318BF
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7318BF
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7318BF
#63BF18
Analogous
#2018BF
#7318BF
#BF18B6
Triadic
#7318BF
#BF7318
#18BF73
Split-comp.
#7318BF
#B6BF18
#18BF20
Tetradic
#7318BF
#BF2018
#63BF18
#18B6BF
Monochromatic
#D4B2F0
#A55CE0
#7222B4
#571A89
#2E0E49
Suggested palettes for this hue.