🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731ABC
RGB
rgb(115, 26, 188)
HSL
hsl(273°, 76%, 42%)
CMYK
C:39% M:86% Y:0% K:26%
Luminance
0.0785
WCAG Accessibility
Aa — #731ABC
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731ABC
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731ABC
#63BC1A
Analogous
#221ABC
#731ABC
#BC1AB4
Triadic
#731ABC
#BC731A
#1ABC73
Split-comp.
#731ABC
#B4BC1A
#1ABC22
Tetradic
#731ABC
#BC221A
#63BC1A
#1AB4BC
Monochromatic
#D4B3EF
#A45EDE
#7224B2
#571C87
#2E0F48
Suggested palettes for this hue.