🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731CBA
RGB
rgb(115, 28, 186)
HSL
hsl(273°, 74%, 42%)
CMYK
C:38% M:85% Y:0% K:27%
Luminance
0.0785
WCAG Accessibility
Aa — #731CBA
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731CBA
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731CBA
#63BA1C
Analogous
#241CBA
#731CBA
#BA1CB2
Triadic
#731CBA
#BA731C
#1CBA73
Split-comp.
#731CBA
#B2BA1C
#1CBA24
Tetradic
#731CBA
#BA241C
#63BA1C
#1CB2BA
Monochromatic
#D4B4EE
#A460DC
#7227B0
#571D86
#2E1047
Suggested palettes for this hue.