🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#731DB9
RGB
rgb(115, 29, 185)
HSL
hsl(273°, 73%, 42%)
CMYK
C:38% M:84% Y:0% K:27%
Luminance
0.0785
WCAG Accessibility
Aa — #731DB9
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #731DB9
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#731DB9
#63B91D
Analogous
#251DB9
#731DB9
#B91DB1
Triadic
#731DB9
#B9731D
#1DB973
Split-comp.
#731DB9
#B1B91D
#1DB925
Tetradic
#731DB9
#B9251D
#63B91D
#1DB1B9
Monochromatic
#D4B4EE
#A461DB
#7228AF
#571E85
#2E1047
Suggested palettes for this hue.