🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#73498D
RGB
rgb(115, 73, 141)
HSL
hsl(277°, 32%, 42%)
CMYK
C:18% M:48% Y:0% K:45%
Luminance
0.1021
WCAG Accessibility
Aa — #73498D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #73498D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#73498D
#638D49
Analogous
#51498D
#73498D
#8D4985
Triadic
#73498D
#8D7349
#498D73
Split-comp.
#73498D
#858D49
#498D51
Tetradic
#73498D
#8D5149
#638D49
#49858D
Monochromatic
#D3C7DB
#A389B3
#715483
#564064
#2E2235
Suggested palettes for this hue.