🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#734A8C
RGB
rgb(115, 74, 140)
HSL
hsl(277°, 31%, 42%)
CMYK
C:18% M:47% Y:0% K:45%
Luminance
0.1032
WCAG Accessibility
Aa — #734A8C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #734A8C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#734A8C
#638C4A
Analogous
#524A8C
#734A8C
#8C4A85
Triadic
#734A8C
#8C734A
#4A8C73
Split-comp.
#734A8C
#858C4A
#4A8C52
Tetradic
#734A8C
#8C524A
#638C4A
#4A858C
Monochromatic
#D3C7DB
#A38AB2
#705582
#564063
#2D2234
Suggested palettes for this hue.