🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#744096
RGB
rgb(116, 64, 150)
HSL
hsl(276°, 40%, 42%)
CMYK
C:23% M:57% Y:0% K:41%
Luminance
0.0942
WCAG Accessibility
Aa — #744096
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #744096
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#744096
#639640
Analogous
#494096
#744096
#96408D
Triadic
#744096
#967440
#409674
Split-comp.
#744096
#8D9640
#409649
Tetradic
#744096
#964940
#639640
#408D96
Monochromatic
#D4C3DF
#A481BB
#724B8B
#56396A
#2E1E38
Suggested palettes for this hue.