🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#744A8C
RGB
rgb(116, 74, 140)
HSL
hsl(278°, 31%, 42%)
CMYK
C:17% M:47% Y:0% K:45%
Luminance
0.1039
WCAG Accessibility
Aa — #744A8C
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #744A8C
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#744A8C
#628C4A
Analogous
#534A8C
#744A8C
#8C4A83
Triadic
#744A8C
#8C744A
#4A8C74
Split-comp.
#744A8C
#838C4A
#4A8C53
Tetradic
#744A8C
#8C534A
#628C4A
#4A838C
Monochromatic
#D4C7DB
#A48AB2
#715582
#564063
#2E2234
Suggested palettes for this hue.