🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#770FC7
RGB
rgb(119, 15, 199)
HSL
hsl(274°, 86%, 42%)
CMYK
C:40% M:92% Y:0% K:22%
Luminance
0.083
WCAG Accessibility
Aa — #770FC7
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #770FC7
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#770FC7
#5FC70F
Analogous
#1B0FC7
#770FC7
#C70FBB
Triadic
#770FC7
#C7770F
#0FC777
Split-comp.
#770FC7
#BBC70F
#0FC71B
Tetradic
#770FC7
#C71B0F
#5FC70F
#0FBBC7
Monochromatic
#D6AEF4
#A854E8
#761ABC
#5A1490
#300A4C
Suggested palettes for this hue.