🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#77178C
RGB
rgb(119, 23, 140)
HSL
hsl(289°, 72%, 32%)
CMYK
C:15% M:84% Y:0% K:45%
Luminance
0.0627
WCAG Accessibility
Aa — #77178C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #77178C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#77178C
#2C8C17
Analogous
#3C178C
#77178C
#8C1767
Triadic
#77178C
#8C7717
#178C77
Split-comp.
#77178C
#678C17
#178C3C
Tetradic
#77178C
#8C3C17
#2C8C17
#17678C
Monochromatic
#D48BE4
#B539D0
#721F84
#4E155B
#19071D
Suggested palettes for this hue.