🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7723B3
RGB
rgb(119, 35, 179)
HSL
hsl(275°, 67%, 42%)
CMYK
C:34% M:80% Y:0% K:30%
Luminance
0.082
WCAG Accessibility
Aa — #7723B3
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7723B3
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7723B3
#5FB323
Analogous
#2F23B3
#7723B3
#B323A7
Triadic
#7723B3
#B37723
#23B377
Split-comp.
#7723B3
#A7B323
#23B32F
Tetradic
#7723B3
#B32F23
#5FB323
#23A7B3
Monochromatic
#D5B7EB
#A767D5
#752EA8
#592380
#2F1344
Suggested palettes for this hue.