🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7724B2
RGB
rgb(119, 36, 178)
HSL
hsl(275°, 66%, 42%)
CMYK
C:33% M:80% Y:0% K:30%
Luminance
0.0821
WCAG Accessibility
Aa — #7724B2
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7724B2
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7724B2
#5FB224
Analogous
#3024B2
#7724B2
#B224A6
Triadic
#7724B2
#B27724
#24B277
Split-comp.
#7724B2
#A6B224
#24B230
Tetradic
#7724B2
#B23024
#5FB224
#24A6B2
Monochromatic
#D5B7EB
#A768D4
#752FA7
#59247F
#2F1344
Suggested palettes for this hue.