🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7727B0
RGB
rgb(119, 39, 176)
HSL
hsl(275°, 64%, 42%)
CMYK
C:32% M:78% Y:0% K:31%
Luminance
0.0832
WCAG Accessibility
Aa — #7727B0
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7727B0
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7727B0
#60B027
Analogous
#3227B0
#7727B0
#B027A4
Triadic
#7727B0
#B07727
#27B077
Split-comp.
#7727B0
#A4B027
#27B032
Tetradic
#7727B0
#B03227
#60B027
#27A4B0
Monochromatic
#D5B8EA
#A76AD2
#7531A5
#59267E
#2F1443
Suggested palettes for this hue.