🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#77488E
RGB
rgb(119, 72, 142)
HSL
hsl(280°, 33%, 42%)
CMYK
C:16% M:49% Y:0% K:44%
Luminance
0.1039
WCAG Accessibility
Aa — #77488E
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #77488E
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#77488E
#5F8E48
Analogous
#54488E
#77488E
#8E4883
Triadic
#77488E
#8E7748
#488E77
Split-comp.
#77488E
#838E48
#488E54
Tetradic
#77488E
#8E5448
#5F8E48
#48838E
Monochromatic
#D5C7DC
#A688B4
#735284
#583F64
#2F2135
Suggested palettes for this hue.