🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B3028
RGB
rgb(123, 48, 40)
HSL
hsl(6°, 51%, 32%)
CMYK
C:0% M:61% Y:67% K:52%
Luminance
0.0621
WCAG Accessibility
Aa — #7B3028
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B3028
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B3028
#28737B
Analogous
#7B2849
#7B3028
#7B5A28
Triadic
#7B3028
#287B30
#30287B
Split-comp.
#7B3028
#287B5A
#28497B
Tetradic
#7B3028
#497B28
#28737B
#5A287B
Monochromatic
#D5A09A
#B75C52
#733730
#4F2621
#190C0B
Suggested palettes for this hue.