🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B3328
RGB
rgb(123, 51, 40)
HSL
hsl(8°, 51%, 32%)
CMYK
C:0% M:59% Y:67% K:52%
Luminance
0.0647
WCAG Accessibility
Aa — #7B3328
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B3328
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B3328
#28707B
Analogous
#7B2847
#7B3328
#7B5D28
Triadic
#7B3328
#287B33
#33287B
Split-comp.
#7B3328
#287B5D
#28477B
Tetradic
#7B3328
#477B28
#28707B
#5D287B
Monochromatic
#D5A29A
#B76052
#733930
#4F2721
#190C0B
Suggested palettes for this hue.