🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C3127
RGB
rgb(124, 49, 39)
HSL
hsl(7°, 52%, 32%)
CMYK
C:0% M:60% Y:69% K:51%
Luminance
0.0637
WCAG Accessibility
Aa — #7C3127
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7C3127
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7C3127
#27727C
Analogous
#7C2748
#7C3127
#7C5C27
Triadic
#7C3127
#277C31
#31277C
Split-comp.
#7C3127
#277C5C
#27487C
Tetradic
#7C3127
#487C27
#27727C
#5C277C
Monochromatic
#D6A19A
#B85D51
#74372F
#502621
#190C0A
Suggested palettes for this hue.