🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#87311C
RGB
rgb(135, 49, 28)
HSL
hsl(12°, 66%, 32%)
CMYK
C:0% M:64% Y:79% K:47%
Luminance
0.072
WCAG Accessibility
Aa — #87311C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #87311C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#87311C
#1C7287
Analogous
#871C3C
#87311C
#87671C
Triadic
#87311C
#1C8731
#311C87
Split-comp.
#87311C
#1C8767
#1C3C87
Tetradic
#87311C
#3C871C
#1C7287
#671C87
Monochromatic
#E0A090
#C95B40
#7F3624
#582519
#1C0C08
Suggested palettes for this hue.