🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#87321D
RGB
rgb(135, 50, 29)
HSL
hsl(12°, 65%, 32%)
CMYK
C:0% M:63% Y:79% K:47%
Luminance
0.0729
WCAG Accessibility
Aa — #87321D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #87321D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#87321D
#1D7187
Analogous
#871D3C
#87321D
#87671D
Triadic
#87321D
#1D8732
#321D87
Split-comp.
#87321D
#1D8767
#1D3C87
Tetradic
#87321D
#3C871D
#1D7187
#671D87
Monochromatic
#DFA090
#C85C41
#7E3725
#572619
#1C0C08
Suggested palettes for this hue.