🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#8A4C87
RGB
rgb(138, 76, 135)
HSL
hsl(303°, 29%, 42%)
CMYK
C:0% M:45% Y:2% K:46%
Luminance
0.1228
WCAG Accessibility
Aa — #8A4C87
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #8A4C87
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#8A4C87
#4C8A4F
Analogous
#6E4C8A
#8A4C87
#8A4C68
Triadic
#8A4C87
#878A4C
#4C878A
Split-comp.
#8A4C87
#688A4C
#4C8A6E
Tetradic
#8A4C87
#8A6E4C
#4C8A4F
#4C688A
Monochromatic
#DAC8D9
#B18CAF
#7F577D
#614260
#342333
Suggested palettes for this hue.