🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#8C4A88
RGB
rgb(140, 74, 136)
HSL
hsl(304°, 31%, 42%)
CMYK
C:0% M:47% Y:3% K:45%
Luminance
0.122
WCAG Accessibility
Aa — #8C4A88
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #8C4A88
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#8C4A88
#4A8C4E
Analogous
#704A8C
#8C4A88
#8C4A67
Triadic
#8C4A88
#888C4A
#4A888C
Split-comp.
#8C4A88
#678C4A
#4A8C70
Tetradic
#8C4A88
#8C704A
#4A8C4E
#4A678C
Monochromatic
#DBC7D9
#B28AB0
#82557F
#634060
#342233
Suggested palettes for this hue.