🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#901390
RGB
rgb(144, 19, 144)
HSL
hsl(300°, 77%, 32%)
CMYK
C:0% M:87% Y:0% K:44%
Luminance
0.0834
WCAG Accessibility
Aa — #901390
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #901390
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#901390
#139013
Analogous
#521390
#901390
#901352
Triadic
#901390
#909013
#139090
Split-comp.
#901390
#529013
#139052
Tetradic
#901390
#905213
#139013
#135290
Monochromatic
#E788E7
#D733D7
#881B88
#5E135E
#1E061E
Suggested palettes for this hue.