🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#90478D
RGB
rgb(144, 71, 141)
HSL
hsl(302°, 34%, 42%)
CMYK
C:0% M:51% Y:2% K:44%
Luminance
0.123
WCAG Accessibility
Aa — #90478D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #90478D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#90478D
#479049
Analogous
#6E4790
#90478D
#904769
Triadic
#90478D
#8D9047
#478D90
Split-comp.
#90478D
#699047
#47906E
Tetradic
#90478D
#906E47
#479049
#476990
Monochromatic
#DCC6DB
#B587B4
#855183
#653E64
#362135
Suggested palettes for this hue.