🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#904790
RGB
rgb(144, 71, 144)
HSL
hsl(300°, 34%, 42%)
CMYK
C:0% M:51% Y:0% K:44%
Luminance
0.1239
WCAG Accessibility
Aa — #904790
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #904790
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#904790
#479047
Analogous
#6B4790
#904790
#90476B
Triadic
#904790
#909047
#479090
Split-comp.
#904790
#6B9047
#47906B
Tetradic
#904790
#906B47
#479047
#476B90
Monochromatic
#DCC6DC
#B587B5
#855185
#653E65
#362136
Suggested palettes for this hue.