🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#93438D
RGB
rgb(147, 67, 141)
HSL
hsl(304°, 37%, 42%)
CMYK
C:0% M:54% Y:4% K:42%
Luminance
0.1207
WCAG Accessibility
Aa — #93438D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #93438D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#93438D
#439349
Analogous
#704393
#93438D
#934366
Triadic
#93438D
#8D9343
#438D93
Split-comp.
#93438D
#669343
#439370
Tetradic
#93438D
#937043
#439349
#436693
Monochromatic
#DDC5DC
#B884B5
#884E84
#683C65
#372035
Suggested palettes for this hue.