🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#934393
RGB
rgb(147, 67, 147)
HSL
hsl(300°, 37%, 42%)
CMYK
C:0% M:54% Y:0% K:42%
Luminance
0.1226
WCAG Accessibility
Aa — #934393
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #934393
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#934393
#439343
Analogous
#6B4393
#934393
#93436B
Triadic
#934393
#939343
#439393
Split-comp.
#934393
#6B9343
#43936B
Tetradic
#934393
#936B43
#439343
#436B93
Monochromatic
#DDC5DD
#B884B8
#884E88
#683C68
#372037
Suggested palettes for this hue.