Similar colors View all →
Imperial Red
#941018
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Dark Red
#8B0000
Pure Red
#FF0000
Flash Red
#FF4757
Alizarin
#C0392B
Salmon Pink
#FB7185
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
Rust
#C2410C
Mahogany
#A94442
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #941018
RGB rgb(148, 16, 24)
HSL hsl(356°, 80%, 32%)
CMYK C:0% M:89% Y:84% K:42%
Luminance 0.0662
WCAG Accessibility
On white 8.95:1
Aa — #941018
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.35:1
Aa — #941018
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#941018 #10938A
Analogous
#93105A #941018 #934910
Triadic
#941018 #199310 #101993
Split-comp.
#941018 #109349 #105A93
Tetradic
#941018 #5A9310 #10938A #491093
Monochromatic
#EA868C #DA2F3A #8B1820 #5F1116 #1E0507
Suggested palettes for this hue.
Nordic View all →
French Riviera View all →
Red Passion View all →

  
Discover more colors View all →
Imperial Red
#E63946
Alizarin
#C0392B
Pure Red
#FF0000
Mahogany
#A94442
Dark Red
#8B0000
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Indian Red
#CD5C5C
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