🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#94428E
RGB
rgb(148, 66, 142)
HSL
hsl(304°, 38%, 42%)
CMYK
C:0% M:55% Y:4% K:42%
Luminance
0.1207
WCAG Accessibility
Aa — #94428E
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #94428E
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#94428E
#429448
Analogous
#714294
#94428E
#944266
Triadic
#94428E
#8E9442
#428E94
Split-comp.
#94428E
#669442
#429471
Tetradic
#94428E
#947142
#429448
#426694
Monochromatic
#DEC4DC
#B983B6
#894D85
#683B65
#371F36
Suggested palettes for this hue.