🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#944290
RGB
rgb(148, 66, 144)
HSL
hsl(303°, 38%, 42%)
CMYK
C:0% M:55% Y:3% K:42%
Luminance
0.1213
WCAG Accessibility
Aa — #944290
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #944290
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#944290
#429446
Analogous
#6F4294
#944290
#944267
Triadic
#944290
#909442
#429094
Split-comp.
#944290
#679442
#42946F
Tetradic
#944290
#946F42
#429446
#426794
Monochromatic
#DEC4DD
#B983B7
#894D86
#683B66
#371F36
Suggested palettes for this hue.