🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#944294
RGB
rgb(148, 66, 148)
HSL
hsl(300°, 38%, 42%)
CMYK
C:0% M:55% Y:0% K:42%
Luminance
0.1226
WCAG Accessibility
Aa — #944294
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #944294
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#944294
#429442
Analogous
#6B4294
#944294
#94426B
Triadic
#944294
#949442
#429494
Split-comp.
#944294
#6B9442
#42946B
Tetradic
#944294
#946B42
#429442
#426B94
Monochromatic
#DEC4DE
#B983B9
#894D89
#683B68
#371F37
Suggested palettes for this hue.