🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#954195
RGB
rgb(149, 65, 149)
HSL
hsl(300°, 39%, 42%)
CMYK
C:0% M:56% Y:0% K:42%
Luminance
0.1227
WCAG Accessibility
Aa — #954195
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #954195
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#954195
#419541
Analogous
#6B4195
#954195
#95416B
Triadic
#954195
#959541
#419595
Split-comp.
#954195
#6B9541
#41956B
Tetradic
#954195
#956B41
#419541
#416B95
Monochromatic
#DEC4DE
#BA82BA
#8A4C8A
#693A69
#381F38
Suggested palettes for this hue.