🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#960D0D
RGB
rgb(150, 13, 13)
HSL
hsl(0°, 84%, 32%)
CMYK
C:0% M:91% Y:91% K:41%
Luminance
0.0673
WCAG Accessibility
Aa — #960D0D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #960D0D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#960D0D
#0D9696
Analogous
#960D52
#960D0D
#96520D
Triadic
#960D0D
#0D960D
#0D0D96
Split-comp.
#960D0D
#0D9652
#0D5296
Tetradic
#960D0D
#52960D
#0D9696
#520D96
Monochromatic
#EC8383
#DF2A2A
#8E1515
#620F0F
#1F0505
Suggested palettes for this hue.