🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#960D12
RGB
rgb(150, 13, 18)
HSL
hsl(358°, 84%, 32%)
CMYK
C:0% M:91% Y:88% K:41%
Luminance
0.0674
WCAG Accessibility
Aa — #960D12
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #960D12
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#960D12
#0D9692
Analogous
#960D56
#960D12
#964D0D
Triadic
#960D12
#12960D
#0D1296
Split-comp.
#960D12
#0D964D
#0D5696
Tetradic
#960D12
#56960D
#0D9692
#4D0D96
Monochromatic
#EC8386
#DF2A30
#8E1519
#620F11
#1F0506
Suggested palettes for this hue.