🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#960D1B
RGB
rgb(150, 13, 27)
HSL
hsl(354°, 84%, 32%)
CMYK
C:0% M:91% Y:82% K:41%
Luminance
0.0677
WCAG Accessibility
Aa — #960D1B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #960D1B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#960D1B
#0D9688
Analogous
#960D5F
#960D1B
#96440D
Triadic
#960D1B
#1B960D
#0D1B96
Split-comp.
#960D1B
#0D9644
#0D5F96
Tetradic
#960D1B
#5F960D
#0D9688
#440D96
Monochromatic
#EC838D
#DF2A3C
#8E1521
#620F17
#1F0507
Suggested palettes for this hue.