🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#960F0D
RGB
rgb(150, 15, 13)
HSL
hsl(1°, 84%, 32%)
CMYK
C:0% M:90% Y:91% K:41%
Luminance
0.0677
WCAG Accessibility
Aa — #960F0D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #960F0D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#960F0D
#0D9496
Analogous
#960D4F
#960F0D
#96540D
Triadic
#960F0D
#0D960F
#0F0D96
Split-comp.
#960F0D
#0D9654
#0D4F96
Tetradic
#960F0D
#4F960D
#0D9496
#540D96
Monochromatic
#EC8583
#DF2D2A
#8E1715
#62100F
#1F0505
Suggested palettes for this hue.