🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96180D
RGB
rgb(150, 24, 13)
HSL
hsl(5°, 84%, 32%)
CMYK
C:0% M:84% Y:91% K:41%
Luminance
0.0702
WCAG Accessibility
Aa — #96180D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96180D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96180D
#0D8B96
Analogous
#960D46
#96180D
#965D0D
Triadic
#96180D
#0D9618
#180D96
Split-comp.
#96180D
#0D965D
#0D4696
Tetradic
#96180D
#46960D
#0D8B96
#5D0D96
Monochromatic
#EC8C83
#DF392A
#8E1F15
#62160F
#1F0705
Suggested palettes for this hue.