🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#961D0D
RGB
rgb(150, 29, 13)
HSL
hsl(7°, 84%, 32%)
CMYK
C:0% M:81% Y:91% K:41%
Luminance
0.0722
WCAG Accessibility
Aa — #961D0D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #961D0D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#961D0D
#0D8696
Analogous
#960D42
#961D0D
#96620D
Triadic
#961D0D
#0D961D
#1D0D96
Split-comp.
#961D0D
#0D9662
#0D4296
Tetradic
#961D0D
#42960D
#0D8696
#620D96
Monochromatic
#EC8F83
#DF3F2A
#8E2315
#62180F
#1F0805
Suggested palettes for this hue.