🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96240D
RGB
rgb(150, 36, 13)
HSL
hsl(10°, 84%, 32%)
CMYK
C:0% M:76% Y:91% K:41%
Luminance
0.0759
WCAG Accessibility
Aa — #96240D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96240D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96240D
#0D7F96
Analogous
#960D3B
#96240D
#96680D
Triadic
#96240D
#0D9624
#240D96
Split-comp.
#96240D
#0D9668
#0D3B96
Tetradic
#96240D
#3B960D
#0D7F96
#680D96
Monochromatic
#EC9483
#DF482A
#8E2915
#621C0F
#1F0905
Suggested palettes for this hue.