🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96260D
RGB
rgb(150, 38, 13)
HSL
hsl(11°, 84%, 32%)
CMYK
C:0% M:75% Y:91% K:41%
Luminance
0.0771
WCAG Accessibility
Aa — #96260D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96260D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96260D
#0D7D96
Analogous
#960D38
#96260D
#966B0D
Triadic
#96260D
#0D9626
#260D96
Split-comp.
#96260D
#0D966B
#0D3896
Tetradic
#96260D
#38960D
#0D7D96
#6B0D96
Monochromatic
#EC9683
#DF4B2A
#8E2B15
#621E0F
#1F0905
Suggested palettes for this hue.