🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96340D
RGB
rgb(150, 52, 13)
HSL
hsl(17°, 84%, 32%)
CMYK
C:0% M:65% Y:91% K:41%
Luminance
0.0879
WCAG Accessibility
Aa — #96340D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96340D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96340D
#0D6F96
Analogous
#960D2B
#96340D
#96780D
Triadic
#96340D
#0D9634
#340D96
Split-comp.
#96340D
#0D9678
#0D2B96
Tetradic
#96340D
#2B960D
#0D6F96
#780D96
Monochromatic
#ECA183
#DF5D2A
#8E3715
#62260F
#1F0C05
Suggested palettes for this hue.