🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#96360D
RGB
rgb(150, 54, 13)
HSL
hsl(18°, 84%, 32%)
CMYK
C:0% M:64% Y:91% K:41%
Luminance
0.0898
WCAG Accessibility
Aa — #96360D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #96360D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#96360D
#0D6D96
Analogous
#960D28
#96360D
#967B0D
Triadic
#96360D
#0D9636
#360D96
Split-comp.
#96360D
#0D967B
#0D2896
Tetradic
#96360D
#28960D
#0D6D96
#7B0D96
Monochromatic
#ECA283
#DF602A
#8E3915
#62270F
#1F0D05
Suggested palettes for this hue.