🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#964090
RGB
rgb(150, 64, 144)
HSL
hsl(304°, 40%, 42%)
CMYK
C:0% M:57% Y:4% K:41%
Luminance
0.1209
WCAG Accessibility
Aa — #964090
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #964090
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#964090
#409646
Analogous
#714096
#964090
#964065
Triadic
#964090
#909640
#409096
Split-comp.
#964090
#659640
#409671
Tetradic
#964090
#967140
#409646
#406596
Monochromatic
#DFC3DD
#BB81B7
#8B4B87
#6A3967
#381E37
Suggested palettes for this hue.