Similar colors View all →
Plum
#964090
Magenta
#E91E8C
Plum
#7E22CE
Barbie Pink
#EC4899
Lilac
#E8D5F5
Night Indigo
#4C1D95
Fuchsia
#F472B6
Pop Violet
#9333EA
Amethyst
#6D28D9
Baby Pink
#FCE7F3
Deep Pink
#FF1493
Mahogany
#A94442
Candy Pink
#FF69B4
"Plum"
Purple · Spring
🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #964090
RGB rgb(150, 64, 144)
HSL hsl(304°, 40%, 42%)
CMYK C:0% M:57% Y:4% K:41%
Luminance 0.1209
WCAG Accessibility
On white 6.12:1
Aa — #964090
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.43:1
Aa — #964090
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#964090 #409646
Analogous
#714096 #964090 #964065
Triadic
#964090 #909640 #409096
Split-comp.
#964090 #659640 #409671
Tetradic
#964090 #967140 #409646 #406596
Monochromatic
#DFC3DD #BB81B7 #8B4B87 #6A3967 #381E37
Suggested palettes for this hue.
Icy Winter View all →
Electric Vibes View all →
Pearl Zen View all →

  
Discover more colors View all →
Night Indigo
#4C1D95
Pop Violet
#9333EA
Plum
#7E22CE
Amethyst
#6D28D9
Soft Lavender
#A78BFA
Pale Violet
#C4B5FD
Misty Violet
#EDE9FE
Blue Violet
#5865F2
🔄 Converter ♿ Contrast 🌈 Gradient