🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#964096
RGB
rgb(150, 64, 150)
HSL
hsl(300°, 40%, 42%)
CMYK
C:0% M:57% Y:0% K:41%
Luminance
0.1228
WCAG Accessibility
Aa — #964096
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #964096
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#964096
#409640
Analogous
#6B4096
#964096
#96406B
Triadic
#964096
#969640
#409696
Split-comp.
#964096
#6B9640
#40966B
Tetradic
#964096
#966B40
#409640
#406B96
Monochromatic
#DFC3DF
#BB81BB
#8B4B8B
#6A396A
#381E38
Suggested palettes for this hue.