🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#965740
RGB
rgb(150, 87, 64)
HSL
hsl(16°, 40%, 42%)
CMYK
C:0% M:42% Y:57% K:41%
Luminance
0.1367
WCAG Accessibility
Aa — #965740
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #965740
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#965740
#407F96
Analogous
#964054
#965740
#968240
Triadic
#965740
#409657
#574096
Split-comp.
#965740
#409682
#405496
Tetradic
#965740
#549640
#407F96
#824096
Monochromatic
#DFCBC3
#BB9181
#8B5C4B
#6A4639
#38251E
Suggested palettes for this hue.