🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C0C
RGB
rgb(151, 12, 12)
HSL
hsl(0°, 85%, 32%)
CMYK
C:0% M:92% Y:92% K:41%
Luminance
0.0681
WCAG Accessibility
Aa — #970C0C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C0C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C0C
#0C9797
Analogous
#970C52
#970C0C
#97520C
Triadic
#970C0C
#0C970C
#0C0C97
Split-comp.
#970C0C
#0C9752
#0C5297
Tetradic
#970C0C
#52970C
#0C9797
#520C97
Monochromatic
#ED8282
#E02929
#8F1414
#620E0E
#1F0404
Suggested palettes for this hue.